At 23, Rusty Shelton first spoke at Harvard on the changing world of PR and marketing. The Founder & CEO of Zilker Media, the country’s premier agency for authors, thought leaders and brands who want to build a platform and make an impact in the new media landscape. He is the co-author (alongside Adam Witty) of Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant (ForbesBooks, 2018) and co-author (alongside Barbara Cave Henricks) of Mastering the New Media Landscape: Embrace the Micromedia Mindset (Berrett-Koehler, 2016), which debuted at #2 on the Austin American-Statesman bestseller list and is endorsed by marketing and sales visionary David Meerman Scott, world-class branding expert Sally Hogshead and many others. Rusty’s commentary on the changing world of PR and marketing has been featured in Forbes, Inc. Magazine, Wharton, Huff Post, and many other top media outlets. Prior to founding Zilker Media, he built and sold two businesses before the age of 35. Rusty launched his first business, Shelton Interactive, in 2010 and worked alongside a dream team to grow it into one of the nation’s most respected digital marketing agencies. The company handled the launch of over 30 New York Times & Wall Street Journal bestsellers and represented some of the world’s most recognized authorities, including Capt. “Sully” Sullenberger, Tom Rath & many others. The company was also named one of the nation’s top 10 social media marketing agencies in 2014 and 2015 by the research agency Clutch. Shelton Interactive was acquired by Advantage Media Group in early 2016 and Rusty continues to work with the Advantage Media Group | ForbesBooks team.