Launched in 1990, Marsha Friedman kept her public relations firm thriving through prosperity and adversity alike; the 2009 recession saw one of her best revenue years. A publicity expert, Marsha authored Celebritize Yourself and will release Gaining The Publicity Edge later this year.
Her PR firm represents corporations and experts in an array of fields, such as business, health, food, lifestyle, politics, finance, law, sports and entertainment. From the beginning, Marsha set out to make her company different. Rather than charging retainer fees with no promise of specific results—the approach used by thousands of competitors—she crafted a pay-for-performance model, charging only for the media News & Experts secures for its clients.
Today, Marsha is considered a pioneer in pay-for-performance PR, a model other firms have since tried to replicate. Some of the more prominent names on her client roster are Sergeant’s Pet Care Products, Former National Security Advisor Robert McFarlane and the famous Motown Group, The Temptations. News & Experts was acquired by Advantage Media Group in 2018. Marsha continues her work with News & Experts, consulting individuals and businesses on a daily basis, and is frequently asked to speak at conferences on how to harness the power of publicity.