Caroline Nuttall is a keynote speaker, market-making entrepreneur, and Vice President of ForbesSpeakers.
Before founding, building, and selling a successful multi-media company, Caroline Nuttall was a Hollywood publicist at Paramount Pictures, led corporate communications for Regency Television, and ran global events for World Wrestling Entertainment. She spearheaded new market launches for lululemon athletica and Weight Watchers. She has debuted a new Star Trek franchise, created celebrity programming for the U.S. Government, and brought household fame to American Idol. She went on to serve as CEO of the world’s first talent agency for marketing thought leaders.
Today, Caroline helps CEOs, business leaders, and entrepreneurs build and promote their authority through book publishing and speaking.
Say Something: Attract Leads and Dominate Your Competition with The One and Only Marketing Strategy You’ll Ever Need
It has never been easier to be ignored. Glazed over with the unconscious, habitual swipe of a finger. Trying to get better at marketing in today’s landscape is not only futile, but it keeps us focused on the wrong things.
Facebook, Twitter and LinkedIn don’t matter. Digital, SEO, and email are irrelevant. Impressions, views and CTRs…who cares? Boosted, organic, viral…none of it matters. No matter the industry, we are in a sea of commoditized competitors and how we are marketing is not only wasting our time and money, but is making us more irrelevant every day.
In today’s tactic-overload marketing landscape, we have blinders up to the only problem we have to solve: nobody is listening. And the reason nobody is listening is because we’re all saying the same thing, which means we’re all saying nothing.
The most successful people in business with scaling revenue, raving fans, and massive impact have one thing in common: they stand for something. We have to plant our flag and stop resting on the laurels of our expertise. We must draw a line in the sand and not be afraid to lose audience to unlock the riches in the niches. As we see the power of the personal brand continue to rise, the urgency has never been greater to stake our claim.
In this insightful and empowering keynote, ForbesBooks and ForbesSpeakers VP Caroline Nuttall will fundamentally change the way we approach marketing. She’ll shift our perspective, identify the real problem we face as marketers, and advise us on how to stop following the misguided best practices of all our competitors and start doing the only thing that matters.
There is only one question we need to ask ourselves to be successful marketers, entrepreneurs, and business leaders: “What do I stand for?”