Andrew Lock – Growth Summit 2019
Andrew Lock
Speaker Profile

Andrew Lock

Presentation(s)
  • Walt Disney's Way: 7 Magical Marketing Strategies from Walt that Every Business Can Use
Description

Andrew Lock is a renowned expert in unconventional marketing. For the last 11 years, he has hosted the #1 entertaining WebTV show on marketing called “Help! My Business!” (www.HelpMyBusiness.com) which helps entrepreneurs and small business owners to build a better business and stand out from the crowd.  The author of 6 best-selling business books, including The Phenomenon (with Dan Kennedy), Andrew wrote his first book at 14 and created his first info-product in 1999. Andrew sought the endorsement of a well-known British celebrity Paul Daniels who is a household name in the UK having been featured on the BBC for over 15 years, and Paul graciously agreed to help Andrew, which led to a long-term partnership. At Growth Summit, Andrew will help you learn practical marketing strategies from what Walt Disney did to grow his theme parks so successfully. Focused on the fact that Disney was way ahead of his time in providing experiences to his guests, Andrew will guide you through practical steps you can take to provide an experience which will make you naturally stand out from the crowd so you become more memorable compared to “transaction-based companies.” Don’t get left behind –modern business owners are only now catching onto the idea that people want experiences. You can be among the early adopters and discover how to do it better than anyone else.

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